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Starbucks- At It Again

Just when I think Starbucks couldn’t get more innovative, they surprise me once again. Starbucks has a new program on Twitter. It is called @tweetacoffee

I could not be more excited about this new development, I followed them on Twitter instantly. I went to add connect my Starbucks and Twitter accounts together and I was stopped in my tracks.

Screen Shot 2013-11-14 at 11.14.38 PMConnecting the two are easy, but you have to give them permission to get on your Twitter account (i.e. seeing your followers, tweeting for you). You also have to add a credit card.

I was hoping to hook up my new Gold Card, but there is no option for it. I want to love this idea, but I just can’t commit.

Once I can control my own Twitter account and which method of payment I want to use, I think I will love @tweetacoffee. For the time being I don’ think I can do it, but if anyone wants to sway my decision, feel to tweet me a coffee. @ashtonrummage. I promise i won’t be mad at you..haha 😉

Reflection on ROI

After Mark Schaefer came into my Adv490 class and discussed his book Tao of Twitter, one of our next assignments was reading his other book Return on Influence. I had also thought of ROI as Return on Investment, but Mark put a great spin to the concept.

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The first half of the book discussed the roots of influence. He starts by discussing the beginning of Klout, he gives examples of different individuals’ experinces with Klout. I have become slightly addicted to Klout. I see who my top influencers are and I want to beat their score. It definitely has made me competitive about improving my Klout score. Just like Mark has mention in both of his books, content is key. In order to be a good social media influencer, you have to generate content that will move. I have challenged myself to become a citizen influencer.

According to ROI, the social media platform has the potential to bring true celebrity status and all the associated perks to anyone who is willing to work for it. Any body has the chance to experience life on the other side of the velvet rope. I want to reach the status of Calvin Lee, who Mark used as an example of a citizen influencer. Due to his Twitter usage, companies frequently send him perks, including VIP passes, test drives, and party invites. It is so amazing how the advertising world has shifted. it started with the companies in power, now it is the citizen influencers with the power. Companies are just along for the ride.Companies are now challenged to find those people who influence their brand followers the most.

images-1Now that Klout has become a major part of our field and lives, professionals are now struggling every day to keep their score up. I can already tell this is going to be my problem as with those professionals. In the book he gave examples of how professionals actually considered missing out on vacations to remain relevant. I don’t think i will have that problem. Now that this rift has been discovered, a new social caste system has been adopted. Those with the scores in the 70’s being the elite, it is hard to imagine i will ever be there. But professionals are actually super competitive of how high their score is. I can’t wait to see how far this new caste system will go in the future.

UT upsets Gamecocks

Saturday afternoon in front of a Neyland Stadium crowd of 95,736, Tennessee added another Brick to Butch Jones’ Brick-By-Brick mantra by rallying to upset ranked South Carolina, 23-21.

The Vols’ victory ended a 19-game losing streak against ranked teams that dated to a 31-13 victory, also over South Carolina (No. 21) on Oct. 31, 2009. It was also UT’s first win over a Top 15 team since an Oct. 27, 2007 win also against the Gamecocks, who were 15th prior to that game.

Tennessee’s defense played strong against a team that piled up 52 points and 537 yards of offense at Arkansas a week ago. The Vols forced Connor Shaw  into his first interception of the season, ending his streak of 177 consecutive attempts without an INT. Freshman Cameron Sutton picked off Shaw to stop the Gamecocks’ beginning drive of the second half. This Tennessee victory was also Shaw’s first loss to an unranked team in his career as a starter.

The Vols front line also sacked Shaw four times on the day, the most for the quarterback this season, including a career best 2.5 sacks by senior Marlon Walls.

1375032_10200424603170416_1234487164_nButch Jones maintained his nearly perfect record when his teams lead at halftime, as his squads are now 43-2 when leading after 30 minutes.Tennessee is now 23-7-2 all-time vs. South Carolina and 15-2 in Knoxville. Butch Jones moved to 9-1 in his games following open dates.

To celebrate the win and to show his support for the Pride of the Southland Marching Band, Coach Butch Jones jumped up the drum majors’ side ladder and directed the band. The team was also celebrated beside the band, when they jumped up along the student section wall.

The Vols head to the road for their next two games taking on No. 1 Alabama next Saturday in Tuscaloosa in a game that will air nationally on CBS.

Tennessee will make its first trip to Missouri the following week before returning home for the Auburn game on Nov. 9, which serves as the 2013 Homecoming Game.

PSL Lovers of the World Unite

One thing most of the civilized world knows about is what “PSL” means. It is Stabucks’ Pumpkin Spice Latte. Only available for a limited time during the Fall, the PSL movement is nothing to be messed with.

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Funny, but true. Since the people at Starbucks have seen the power of the PSL, this August they capitalized on it. For the first time ever Starbucks had a beverage-branded Facebook game. This game had users compete to bring the PSL to their cities a week before the drink’s release date. PSL fans earned points for city shout-outs, solving daily challenge or making a daily creation.

The contest ran from August 22 to 26, with the winning cities releasing the PSL on the August 30. The lucky winner was …..

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Starbucks is such a great example of the right way to use Social Media to promote a product. Not only did they run this contest, but they continued to promote the PSL on after the contest was over. pumpkin-spice-latte-history

  • They continued to use the has tag #PSL
  • All of their Instagram photo’s had something to do with pumpkins and fall.
  • All of the store decorations were covered with pumpkins, leaves and PSL’s

Even the coffee cup sleeves were branded flawlessly! Starbucks is definitely a brand I follow for the correct way to fun a PR campaign. Not only did they make an interactive game that was successful, but they continued to use that success to their advantage.

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Since i am such a Starbucks fan (and Gold Card member i might add), i have to be honest, i am not a PSL fan. I don’t like pumpkin! Pause for dramatic effect….

But i love the color orange (obviously) and everything to do with Fall, except Pumpkin in my food/coffee/whatever.

I may not love PSL’s but I love Starbucks. I am a 100% believer in their products and overall marketing style.

I can’t wait to see what they come up with next year. #PSL

FALL

Fall is my absolute favorite time of the year. The leaves are turning color and slowly falling to the ground. Pumpkins are brightening up every doorstep. Boots and scarves are keeping us warm while we cheer on our favorite football teams.93570b416df35c4b3868275f63677af5

This fall has also been much more stressful than those of the past. I am graduating in less than two months and my plate is more than full. I am planning UT’s Homecoming, working on two different campaigns and working part-time.

With all of this going on I almost forgot to stop and enjoy my favorite season. That is until a Mashable post caught my eye.

http://mashable.com/2013/10/08/fall-photos/

After clicking on the link and sorting through all the beautiful pictures, the reason why I love this season came welling up inside me. It is that warm feeling I get when I see the majestic shades of orange, red and yellow in the trees. It is the comfort of knowing some of my favorite things are around the corner.

  • My Birthday
  • Carving Pumpkins
  • Decorating the house
  • Halloween

I think this is a testament to the power of pictures. With the help of Mashable I remembered to stop and enjoy the season.

Diversity in Baseball

In my sports writing class, we got to watch the movie “42”. The film tells the story of Jackie Robinson. With the influence of Branch Rickey, team executive, Robinson signed with the Brooklyn Dodgers to make him the first ever professional, African-American baseball player.

imagesFrom the beginning of his professional career. The movie focuses on Robinson’s 1947 season and how he was able to break the baseball color barrier.

After Robinson advanced from the franchise farm team he was made an official Dodgers. Soon after most of the team signed a petition stating that they refused to play with him. However, Manager at the time Leo Durocher backs Robinson. During a game, the manager of the Philadelphia Phillies, Ben Chapman taunted Robinson. Chapman’s behavior toward Robinson resulted in negative coverage for the Phillies. The owner of the team then required the manager to apologize and be pictured with Robinson.
After the Dodgers made it to the World Series, only to lose in seven games to the Yankees; the movie concludes. Robinson, Rickey, and many of his teammates were given a moment at the end of the movie to give an update on where they ended up.

It described how they went on to have successful careers, including inductions into the Baseball Hall of Fame. It also talks about what African-American players Robinson paved the way for in the Major League.

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After the incident Pee Wee Reese, Robinson’s teammate, learns from personal experience the extreme actions taken toward Robinson. Standing with his arm around Robinson’s shoulder, Reese gave a hostile Cincinnati crowd a psychical statement of where he stands in terms of the color barrier in baseball.

This movie got me thinking of the color barrier experienced in baseball. Jackie Robinson was the first one in baseball. His legacy is the inspiration he gives to athletes and people of all colors. His groundbreaking entry into the major leagues, seven years before the US Supreme Court’s ruling on Brown vs. Board of Education, stands as a brilliant symbol of America’s struggle with racism and the hope of racial harmony.

42.jackie-robinson2Jackie might have paved the way but the path with still muddy for some to follow. African-American players from the start received backlash on their appearance in the baseball major leagues. Each player’s experience varied but yet they all received resistance.

However, Robinson being the first one across the line, he became a legend in the game of baseball. In honor of him, his Dodgers’ number 42 is the only number retired in all of baseball. Every opening day every player in the major league dons the number 42. How amazing it is to see how far the baseball world has come.

After Robinson every African-American player that followed was a “first African-American” something in the world of major league baseball. Now every player of every race celebrates his fearlessness in face of adversity. Not only was Jackie Robinson an African-American, Jackie Robinson was a great baseball player, period.

Sports in Social Media

Social media never ceases to surprise me with its reach. Now more then ever i have notice how influential social media is in sports. Social media is where sports fans are finding sports highlights or bloopers, news, or a place to share opinions.

Since sports fans are flocking to social media, more and more, PR and Advertisers are scrambling to take advantage it. Catalyst PR, a new part of IMG, is the most recent to try and figure out where sports fans hangout online and how they can be reached most effectively. The results of Catalyst’s survey provide some interesting food for thought.

Catalyst’s fourth annual fan engagement study surveyed 2,100 sports fans between the ages of 16 and 64. That group encompasses fans of the NFL, MLB, NBA, college football, college basketball and soccer.

Here are a few of Catalyst’s most interesting findings:

  • Respondents use Facebook more then Twitter, except on game days.
  • Google+ and YouTube are on the rise among fans.  These two platforms showed the most year-over-year growth.
  • Seven out of 10 sports fans who Like or follow a brand online say they’re open to sharing brand content, buying goods or engaging with social posts.

This kind of information is crucial for marketing to sports fans. I know personally I use social media for most of my sports news.

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My favorite right now is @vol_football on Instagram, has the best behind the scenes pictures!

If you’re a Vol Fan, they are the best to follow.

If you aren’t a UT fan, i won’t hold it against you, but i would recommend finding an account to follow that have pictures that would interest you.

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Whether that is the Athletic program itself or an outside source.

Beat writers are especially good to follow. They have a wide variety they cover which means a lot of different kinds of pictures.

Happy exploring the evolving world of sports in social media!