Social media never ceases to surprise me with its reach. Now more then ever i have notice how influential social media is in sports. Social media is where sports fans are finding sports highlights or bloopers, news, or a place to share opinions.
Since sports fans are flocking to social media, more and more, PR and Advertisers are scrambling to take advantage it. Catalyst PR, a new part of IMG, is the most recent to try and figure out where sports fans hangout online and how they can be reached most effectively. The results of Catalyst’s survey provide some interesting food for thought.
Catalyst’s fourth annual fan engagement study surveyed 2,100 sports fans between the ages of 16 and 64. That group encompasses fans of the NFL, MLB, NBA, college football, college basketball and soccer.
Here are a few of Catalyst’s most interesting findings:
- Respondents use Facebook more then Twitter, except on game days.
- Google+ and YouTube are on the rise among fans. These two platforms showed the most year-over-year growth.
- Seven out of 10 sports fans who Like or follow a brand online say they’re open to sharing brand content, buying goods or engaging with social posts.
This kind of information is crucial for marketing to sports fans. I know personally I use social media for most of my sports news.
My favorite right now is @vol_football on Instagram, has the best behind the scenes pictures!
If you’re a Vol Fan, they are the best to follow.
If you aren’t a UT fan, i won’t hold it against you, but i would recommend finding an account to follow that have pictures that would interest you.
Whether that is the Athletic program itself or an outside source.
Beat writers are especially good to follow. They have a wide variety they cover which means a lot of different kinds of pictures.
Happy exploring the evolving world of sports in social media!