One thing most of the civilized world knows about is what “PSL” means. It is Stabucks’ Pumpkin Spice Latte. Only available for a limited time during the Fall, the PSL movement is nothing to be messed with.
Funny, but true. Since the people at Starbucks have seen the power of the PSL, this August they capitalized on it. For the first time ever Starbucks had a beverage-branded Facebook game. This game had users compete to bring the PSL to their cities a week before the drink’s release date. PSL fans earned points for city shout-outs, solving daily challenge or making a daily creation.
The contest ran from August 22 to 26, with the winning cities releasing the PSL on the August 30. The lucky winner was …..
- They continued to use the has tag #PSL
- All of their Instagram photo’s had something to do with pumpkins and fall.
- All of the store decorations were covered with pumpkins, leaves and PSL’s
Even the coffee cup sleeves were branded flawlessly! Starbucks is definitely a brand I follow for the correct way to fun a PR campaign. Not only did they make an interactive game that was successful, but they continued to use that success to their advantage.
Since i am such a Starbucks fan (and Gold Card member i might add), i have to be honest, i am not a PSL fan. I don’t like pumpkin! Pause for dramatic effect….
But i love the color orange (obviously) and everything to do with Fall, except Pumpkin in my food/coffee/whatever.
I may not love PSL’s but I love Starbucks. I am a 100% believer in their products and overall marketing style.
I can’t wait to see what they come up with next year. #PSL