PSL Lovers of the World Unite

One thing most of the civilized world knows about is what “PSL” means. It is Stabucks’ Pumpkin Spice Latte. Only available for a limited time during the Fall, the PSL movement is nothing to be messed with.

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Funny, but true. Since the people at Starbucks have seen the power of the PSL, this August they capitalized on it. For the first time ever Starbucks had a beverage-branded Facebook game. This game had users compete to bring the PSL to their cities a week before the drink’s release date. PSL fans earned points for city shout-outs, solving daily challenge or making a daily creation.

The contest ran from August 22 to 26, with the winning cities releasing the PSL on the August 30. The lucky winner was …..

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Starbucks is such a great example of the right way to use Social Media to promote a product. Not only did they run this contest, but they continued to promote the PSL on after the contest was over.Β pumpkin-spice-latte-history

  • They continued to use the has tag #PSL
  • All of their Instagram photo’s had something to do with pumpkins and fall.
  • All of the store decorations were covered with pumpkins, leaves and PSL’s

Even the coffee cup sleeves were branded flawlessly! Starbucks is definitely a brand I follow for the correct way to fun a PR campaign. Not only did they make an interactive game that was successful, but they continued to use that success to their advantage.

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Since i am such a Starbucks fan (and Gold Card member i might add), i have to be honest, i am not a PSL fan. I don’t like pumpkin! Pause for dramatic effect….

But i love the color orange (obviously) and everything to do with Fall, except Pumpkin in my food/coffee/whatever.

IΒ may not love PSL’s but I love Starbucks. I am a 100% believer in their products and overall marketing style.

I can’t wait to see what they come up with next year. #PSL

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