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World Cup and the Brands who are #Winning

Now that the US Men’s Soccer Team has advanced through the “Group Of Death” to the Round of 16, it is a good time to stop and appreciate the brands who have capitalized on the World Cup.

First is a commercial by FIFA promoting their video game. It depicts Landon Donovan poking fun at his misfortune of not making the USA Team in the final weeks prior to the Cup.

Next is a commercial by Budweiser. How could I do a post about sports commercial and not have of them be about Budweiser? Their commercial asks us to forget our differences and “Rise As One”.

Then there’s KIA with a set of commercials starring supermodel, Adriana Lima. Adriana is on a mission to teach you about “futbol” and she is persuasive…

Finally, Hyundai’s World Cup inspired commercial dares to assume that becasue of Futbol the next generation will be affected with a “boom”. #BecauseFutbol

To all of these brands and the many more I could not include, I thank you. Thank you for entertaining us before, during (halftime that is), and after the games with these top notch campaigns.

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USA, USA, USA!

Well folks, it is that time again. The FIFA World Cup is number one on everyone’s minds. Whether you are a soccer fan or not, that doesn’t matter. What matters is national pride.

It is just like in the Olympics, I may not care anything about a sport for the other 3 and a half years, but when that star spangled banner starts flying, I’m cheering for the USA!

Courtesy of Google Images

Courtesy of Google Images

Same goes for the World Cup, I am admittedly not a soccer fanatic, but you can bet I am cheering these guys on. All my news feeds are flooded with war cries and chants.

If you haven’t jumped on the banwagon, it’s not too late. The United States Mens Soccer Team just won a major game against their rivals from Ghana (who put them out the last 2 World Cups). Using the hashtags #IBelieveThatWeWillWin and #OneTeamOneNation, you can show your national pride and be a soccer fan, if just for this one month every 4 years.

I may have already tweeted this, but it still gives me chills. You don’t have to be a soccer fan, but you should be a fan of your country.

Get Branded

As a Public Relations major, the biggest thing that was drilled into our heads was to brand yourself. Now a days your personal brand can make or break you. It is not only your social media activity anymore, it is the brand you portray everyday.

Mary Beth West Communications has come up with an interactive quiz that figures out your brand.  With just a few questions the module compares your brand qualities to those of major brands.

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I got Starbucks. I knew there was a reason I was so obsessed with this brand. Just like Starbucks, my brand is all about the emotional experience. I love to surprise and delight people by making their lives just a little bit better, little more fun, a little more unique. In a group setting, I am fully engaged. Whether it’s a quick coffee break or dinner, it’s all about making every moment count.

What’s your brand? Click the picture above or below to find out

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Social World

For those of you still not on the social media bandwagon, here’s a an awesome video that’ll change your mind.

This is why I’m a PR major. Social media is an ever growing and changing field that I love to try and keep up with every day. I hope the video gives you all the reasons you need to join the Social World. You won’t regret it.

Foodie Friday: Episode 2

I love Pinterest; however, I rarely ever use what I pin onto one of my boards. I decided to change that. The end of the semester is definitely a hectic one for college students.That is why for my 5 year anniversary last night, I chose to make a relaxing dinner instead of going out. I went onto my trusty “Foodie” Pinterest board and found a recipe to use.

I chose an “Easy Garlic Chicken” pin and clicked through into the website. Here are the ingredients and Directions I found for the recipe on Food.com.

Ingredients:

4 boneless skinless chicken breasts
4 garlic cloves, minced
4 tablespoons brown sugar
1 tablespoon olive oil
additional herbs and spices, as desired

Directions:

  1. Preheat oven to 450°F Line a baking dish or cookie sheet with aluminum foil and lightly coat with cooking spray or lightly brush with oil.
  2. In small sauté pan, sauté garlic with the oil until tender.
  3. Remove from heat and stir in brown sugar. Add additional herbs and spices as desired.
  4. Place chicken breasts in a prepared baking dish and cover with the garlic and brown sugar mixture.
  5. Add salt and pepper to taste.
  6. Bake uncovered for 15-30 minutes, or until juices run clear. Cooking time will depend on the size and thickness of your chicken.

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I took the chicken out of the oven and it looked exactly like the pictures! And that never happens for me ever!

I paired the chicken with macaroni and cheese and Pillsbury Flakey Biscuits (A.K.A Comfort food) What more could you want during a time of high stress?

I can not wait for the next time, I can utilize my “Foodie” Pinterest board.

I can only hope it turns out as good as this one did!

Stay tuned

Reflection on ROI

After Mark Schaefer came into my Adv490 class and discussed his book Tao of Twitter, one of our next assignments was reading his other book Return on Influence. I had also thought of ROI as Return on Investment, but Mark put a great spin to the concept.

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The first half of the book discussed the roots of influence. He starts by discussing the beginning of Klout, he gives examples of different individuals’ experinces with Klout. I have become slightly addicted to Klout. I see who my top influencers are and I want to beat their score. It definitely has made me competitive about improving my Klout score. Just like Mark has mention in both of his books, content is key. In order to be a good social media influencer, you have to generate content that will move. I have challenged myself to become a citizen influencer.

According to ROI, the social media platform has the potential to bring true celebrity status and all the associated perks to anyone who is willing to work for it. Any body has the chance to experience life on the other side of the velvet rope. I want to reach the status of Calvin Lee, who Mark used as an example of a citizen influencer. Due to his Twitter usage, companies frequently send him perks, including VIP passes, test drives, and party invites. It is so amazing how the advertising world has shifted. it started with the companies in power, now it is the citizen influencers with the power. Companies are just along for the ride.Companies are now challenged to find those people who influence their brand followers the most.

images-1Now that Klout has become a major part of our field and lives, professionals are now struggling every day to keep their score up. I can already tell this is going to be my problem as with those professionals. In the book he gave examples of how professionals actually considered missing out on vacations to remain relevant. I don’t think i will have that problem. Now that this rift has been discovered, a new social caste system has been adopted. Those with the scores in the 70’s being the elite, it is hard to imagine i will ever be there. But professionals are actually super competitive of how high their score is. I can’t wait to see how far this new caste system will go in the future.

Sports in Social Media

Social media never ceases to surprise me with its reach. Now more then ever i have notice how influential social media is in sports. Social media is where sports fans are finding sports highlights or bloopers, news, or a place to share opinions.

Since sports fans are flocking to social media, more and more, PR and Advertisers are scrambling to take advantage it. Catalyst PR, a new part of IMG, is the most recent to try and figure out where sports fans hangout online and how they can be reached most effectively. The results of Catalyst’s survey provide some interesting food for thought.

Catalyst’s fourth annual fan engagement study surveyed 2,100 sports fans between the ages of 16 and 64. That group encompasses fans of the NFL, MLB, NBA, college football, college basketball and soccer.

Here are a few of Catalyst’s most interesting findings:

  • Respondents use Facebook more then Twitter, except on game days.
  • Google+ and YouTube are on the rise among fans.  These two platforms showed the most year-over-year growth.
  • Seven out of 10 sports fans who Like or follow a brand online say they’re open to sharing brand content, buying goods or engaging with social posts.

This kind of information is crucial for marketing to sports fans. I know personally I use social media for most of my sports news.

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My favorite right now is @vol_football on Instagram, has the best behind the scenes pictures!

If you’re a Vol Fan, they are the best to follow.

If you aren’t a UT fan, i won’t hold it against you, but i would recommend finding an account to follow that have pictures that would interest you.

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Whether that is the Athletic program itself or an outside source.

Beat writers are especially good to follow. They have a wide variety they cover which means a lot of different kinds of pictures.

Happy exploring the evolving world of sports in social media!