World Cup and the Brands who are #Winning

Now that the US Men’s Soccer Team has advanced through the “Group Of Death” to the Round of 16, it is a good time to stop and appreciate the brands who have capitalized on the World Cup.

First is a commercial by FIFA promoting their video game. It depicts Landon Donovan poking fun at his misfortune of not making the USA Team in the final weeks prior to the Cup.

Next is a commercial by Budweiser. How could I do a post about sports commercial and not have of them be about Budweiser? Their commercial asks us to forget our differences and “Rise As One”.

Then there’s KIA with a set of commercials starring supermodel, Adriana Lima. Adriana is on a mission to teach you about “futbol” and she is persuasive…

Finally, Hyundai’s World Cup inspired commercial dares to assume that becasue of Futbol the next generation will be affected with a “boom”. #BecauseFutbol

To all of these brands and the many more I could not include, I thank you. Thank you for entertaining us before, during (halftime that is), and after the games with these top notch campaigns.


Get Branded

As a Public Relations major, the biggest thing that was drilled into our heads was to brand yourself. Now a days your personal brand can make or break you. It is not only your social media activity anymore, it is the brand you portray everyday.

Mary Beth West Communications has come up with an interactive quiz that figures out your brand.  With just a few questions the module compares your brand qualities to those of major brands.

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I got Starbucks. I knew there was a reason I was so obsessed with this brand. Just like Starbucks, my brand is all about the emotional experience. I love to surprise and delight people by making their lives just a little bit better, little more fun, a little more unique. In a group setting, I am fully engaged. Whether it’s a quick coffee break or dinner, it’s all about making every moment count.

What’s your brand? Click the picture above or below to find out

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